Dandyism/Life as ART: Our Brand Ethos/Manfestio.


Dandy in the Underworld: Not just a brand, a fucking Fabulous revolution. 

This brand is all about being a dandy, bringing dandyism back into popular fashion and culture and helping you dress like a dandy, like a work of art, like your most true self. 

Style or Conduct of a Dandy
Dandyism is defined as the style or conduct of a dandy. Historically, it refers to a lifestyle characterized by a focus on fashion, grooming, and personal expression, often associated with figures like Beau Brummell in Regency England. Dandyism has evolved to embody themes of liberation and bold self-expression
We get our name and are greatly influenced by the late great Marc Bolan of  T Rex.
And his iconic Album and title track: Dandy in the Underworld.
https://music.youtube.com/watch?v=tX24L7toKzY&si=0TM183aavba9Aqmg

 We don't just sell vintage top hats and clothes, we sell art and litrachure, all about true pure self expression -- regardless of spocicital "Cring" or homogenous fashion trends. We are business that shamlessly Premotes Victioran Dandyism, Libertine values, Art, Bueaty, self expression, love and queer shamlessness.

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